A Brief Look at Breast Cancer Essay - 1736 Words

BREAST CANCER Introduction/Background Cancer is characterized by unregulated/uncontrolled growth and spread of abnormal cells. The etiological factors of Cancer include both external factors (tobacco, infectious organisms, chemicals, and radiation) and inherent factors (inherited mutations, hormones, immune conditions, and mutations that occur from metabolism). The etiological factors may act together or in sequence to trigger the development of cancer. It may take several years for the manifestation of the disease to be obvious after the initial trigger. CDC: Female Breast Cancer Incidence Rates by State, 2010 Incidence/Mortality Breast cancer is the most common non-cutaneous malignancy, it accounts for one third of all†¦show more content†¦The incidence rates of in situ breast cancer increased by 2.8% every year between 2005 and 2009. It is estimated that 40,030 deaths from breast cancer (39,620 women, 410 men) are will occur in 2013. Breast cancer is second only to lung cancer as the leading cause of cancer deaths in women. Breast cancer death rates have been decreasing steadily since 1989, rates decreased by 3.0% per year in women younger than 50 and by 2.0% per year in women 50 and older between 2005 and 2009. This decline is attributed to prevention, early detection, improved healthcare services and reduced use of MHT. CDC: Female Breast Cancer Death Rates by State, 2010 CDC: Female Breast Cancer Death Rates by Race and Ethnicity, U.S., 1999–2010 Signs and symptoms There are no symptoms at the early stages of breast cancer which makes early detection even more difficult. When tumors become large there is an obvious breast mass which is mostly not painful. Symptoms of breast cancer include breast thickening, skin irritation, tenderness, swelling, breast scales, distortion, redness tenderness, nipple retraction and ulceration, There may also be abnormal discharge. Risk factors for breast cancer Age: Breast cancer incidence increases with age, it doubles about every 10 years until the menopause, after which the rate of increase slows dramatically. Geographical factor: Incidence and mortality of breast cancer varies fromShow MoreRelatedSurvivor Spotlight : Sue Cirencione Essay959 Words   |  4 Pagessurvivor Sue Cirencione to talk about life a year and a half after receiving a diagnosis of breast cancer. Over coffee on a chilly autumn day in Geneva, NY, she shared her story. Sue Cirencione is an active woman with a penchant for getting involved in her community. Balancing a happy marriage and raising three beautiful daughters while working full-time, Sue is one busy lady. You could say that her breast cancer journey began before her diagnosis in early 2015. A former supervisor called her unexpectedlyRead MoreBreast Cancer : Cancer And Cancer Essay1711 Words   |  7 Pagesacknowledge the health beings of a women is quite scary knowing that in about 1 in 8 women in the U.S will develop breast cancer. By this year of 2016 going into 2017 there will approximately be 246,660 cases found. The 20th century is described to be the cancer century. One main cancer I wanted to talk about that has my full attention was breast cancer. The important ways of looking at breast cancer as a tremendous problem is because we are losing our women to this disease. Categorizing the main issues toRead MoreBreast Cancer : The Cancer Essay1722 Words   |  7 Pagesacknowledge the health beings of a women is quite scary knowing that in about 1 in 8 women in the U.S will develop breast cancer. By this year of 2016 going into 2017 there will approximately be 246,660 cases found . The 20th century is described to be the cancer century. One main cancer I wanted to talk about that has my full attention was breast cancer. The important ways of looking at breast cancer as a tremendous problem is because we are losing our women to this disease. Categorizing the main issues toRead MoreLets Stay Abreast Program Paper1589 Words   |  7 Pagesand reduce mortality of breast cancer, through early detection among women in Co-Op, Bronx, New York. In 2016, 91 million was spent on Governor Cuomo’s initiative to increase breast cancer awareness and screening by focusing on providing public awareness campaign, community outreach programs, patient navigators, and mobile mammography vans (Governor Cuomo, 2016). To make this mission possible a comprehensive approach will be taken by providing education, clinical breast exams, teaching individualsRead MoreNursing And Public Health Nursing1537 Words   |  7 Pagesprogram and summarize its purpose. Then discuss how th e program can help nurses to provide culturally competent care. 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You have just taken a glimpse into the life of Lisa Whitehead who shared her story to prevent something like this from happening to others.Read MoreBreast Cancer : Cancer And Cancer Essay2214 Words   |  9 Pagesacknowledge the health beings of a woman is quite scary knowing that in about 1 in 8 women in the U.S will develop breast cancer. By this year of 2016 going into 2017 there will approximately be 246,660 cases found. The 20th century is described to be the cancer century. One main cancer I wanted to talk about that has my full attention was breast cancer. The important ways of looking at breast cancer as a tremendous problem is because we are losing our women with this disease. Separating all of the issuesRead MoreIs Cosmetic Surgery Worth The Risk?1304 Words   |  6 Pagespeople should be ready to accept the risks of this operation, particularly, health diseases, psychology disorders, and economics problem. 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Performance Management System At Business - 3343 Words

Performance Management System in Business 1 Performance management system is a set of instructions to ensure employees about the level of performance which they are expected to follow. Their individual goals which they are expected to follow to achieve the objectives of the organizations. â€Å"Employee performance is the competitive advantage for creating a successful business. Performance management can focus on the performance of an organization, a department, employee, or even the processes to build a product of service, as well as many other areas† (www.sucessfactor.com). The main motive of the performance management system to ensure that all employees are performing their responsibilities in a prescribed manner which is set by the employer. Their commitment and dedication toward their job duties ensure the success of the organization in which they are employed. Large organizations have more formal ways to describe the performance of the employees where as in small organizations informal approach is adopted by the manager to ensure the goal of the organization and expected performance from an employee. Performance management system provide feedback to employees about what they have learned previously to achieve the targets of the organization and what they need to learn and follow to meet the future goal of the organization. â€Å"In its traditional concept, performance management was seen as an approach to directing and controlling the performance of individual byShow MoreRelatedPerformance Management Systems At Business Today1062 Words   |  5 PagesPart One - Performance Management Systems in Business Today Company Overview? The internet is one of the largest fastest methods of communication we use in this world. It s used to connect people to anywhere, or anyone around the world. 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Introduction The U.S. Small Business Administration reports that effective management is the key to the establishment and growth of the business and states as well that the key to successful management is examination of the marketplace environment and create employment and profit opportunities that provide the potentialRead MoreIs Performance Management Necessarily Useful Today? Discuss.1059 Words   |  5 Pages1000-1250words. Is performance management necessarily useful today? Discuss. Performance management refers to a process by which managers monitor, rate and reward an employee for their work and contributions towards the achievement of organizational goals. The assessment of an employee s contribution usually plays a major role in promoting individual accountability. This ensures maximum contribution of the employee. 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Systems Outsourcing Relationship Factors †Free Samples to Students

Question: Discuss about the Systems Outsourcing Relationship Factors. Answer: Introduction: Offshoring is the mechanism most information technology related firms have been capitalizing on not only to increase profits but also to expand their business. It has become a norm for the information system (IS) company's activities and functioning (King, 2008). Much of the success of the successes of this strategy can be attributed to relations in the products and functioning if the offshoring sites. There has been understanding that in offshoring and outsourcing to be successful there had to be stable interdependence and continued the exchange of information. However, it worth noting that some companies have reaped and achieved a lot in offshoring without interlinking their offshore companies. The interdependence between the companies declines with time as their activities continue to be distinct. An example is the two-phase offshoring exhibited by an Irish site for the Pennysoft and Semicon global companies of the U.S. (Conchuir, Holmstrom, Agerfalk, Fitzgerald, 2008). Competiti on is taking center stage in the business, and this will progressively lead to an advance from two-stage offshore sourcing to multistage offshoring. Based on the study by Conchuir, Holmstrom, Agerfalk, Fitzgerald (2008) I have realized there are different designs can adopt offshoring. For example, the Semicon Company fends off any interdependence in offshore sourcing at early stages of their projects as opposed to Pennysoft that advocates for a relationship of its activities to the finishing line. My understanding has been, for the offshore sites to continue running they will have to depend on their mother company of a bridge site. In Semicon, the Irish and Indian sites are independent of the U.S. site in conducting their day-to-day activities. Reducing cross-site interdependence consequently, reduces the communication and coordination costs of the cross-sites. It's only in unique projects that require the skills of the other site relationship can exist. I have been holding to the idea that communication at all levels should be emphasized between the sites. The Semicon company communication between the team is limited to a certain degree, that is, at managerial level. Their engineers have no communication with others, which is an effort to minimize overhead communications. Coordination cross-sites is another aspect of importance for the running of sites that are in different locations. The Irish places in both companies are bridging between the U.S. and the Indian sites to enhance the smooth running. The three locations, in this case, carry out different activities that contribute to the accomplishment of various projects. I have a firm believe that geographical separation between the gaps has to be bridged to ensure successes in the business. However, the in Semicon company, there is little coordination between the U.S, Irish and Indian sites since little communication is exercised between them. Limited communication thwarts coordination. Surprisingly, the Semicon Company is managing its activities well with little focus on cooperation. I have an understanding that a hierarchal organization enhances the proper execution of duties (Goles Chin, 2005). For example, the U.S site being the main company should delegate responsibilities to the Irish site which will then transfer them to the Indian site. Like the Pennysoft activities are chiefly run by the U.S site, to the Irish and then appointed to the Indian site. At Semicon, this is different since every site operates as an independent entity and does not adopt a hierarchal form of organization. Even without following such organization Semicon manages to run its activities. References Goles,T., Chin,W.W. (2005). Information systems outsourcing relationship factors.ACM SIGMIS Database,36(4), 47-67. doi:10.1145/1104004.1104009 King, W. R. (2008). Issues in IS Offshoring. Information Systems Management, 25(3), 287-289. doi:10.1080/10580530802151244 Olsson, H., Conchir, E., gerfalk, P., Fitzgerald, B. (2008). Two-Stage Offshoring: An Investigation of the Irish Bridge. MIS Quarterly, 32(2), 257-279. Retrieved from https://www.jstor.org/stable/25148840

Tartuffe Summary 2 Essays - Film, Tartuffe, Vocal Music,

Tartuffe Summary 2 Molire was born Jean-Baptiste Poquelin Molire was born in 1622 in Paris, France and died there in 1673 (Molire, p.1). He spent his life writing plays, acting, and managing the stage, according to Encyclopedia Britannica and is known as the greatest of all writers of French comedy (p. 1). Recently, I was able to see one of his best known plays of all times on campus at Oklahoma Baptist University in Shawnee, Oklahoma. According to the program given to me at the theatre that evening, the play was transcribed into the English language by a man by the name of Richard Wilbur (Molires Tartuffe). Tartuffe (also sometimes referred to as The Imposter) is set in the realm of seventeenth-century Parisian high society during the reign of King Louis XIV (Tartuffe, p.1). This paper is a summary of my experience at the theatre. The cast of the play at Oklahoma Baptist University was performed by current students and previous students and consisted of thirteen different people in acting roles. In addition, there were eight members of the artistic staff and twelve members of the production staff who helped to make the production a huge success. The director for this production was Dr. Jeffrey Wells, PhD who is an Associate Professor of Performance and the Director of OBU Theatre and has been the director for greater than twenty different full-length plays at the college level (Molires Tartuffe). The characters in the play were few but, they were extremely powerful. There was Tartuffe, the villain who deceived everyone into thinking he was a devout Christian focused only on the things of the Lord. In reality, he was a hypocrite who took advantage of all of the other characters as used them as a means to his own end. Then, there was the father, who believed everything that Tartuffe said and allowed him to move into his home and entrusted him with his most valuable possessions. Ironically, Tartuffe had been making secret advances to the fathers wife all along. There were also male and female siblings present in the play who tried to tell their father that this man was not to be trusted. The son was especially vocal about it. Another character in the play was the mother of the Orgon, the father. She too had fallen totally for everything that Tartuffe had told them. In addition, there was Valre, who was to marry the daughter, Mariane. One of the calmest and most endearing charact ers was the brother-in-law who tried to keep the rest of the family calm and acting with reason. One of the funniest of characters was the daughters maid, Dorine. Additionally, there were a few of other characters M. Loyal, the process server who brought them eviction papers, the two maids of the grandmother, and the kings man who gave them the greatest news of all. When the play began, the grandmother was singing the praises of the houseguest Tartuffe and encouraging her family members to become more like him because he was above reproach. She rails at them when the house members try to tell her differently concerning Tartuffe. She refuses to believe and leaves the castle. Then, the members of the castle discussed Tartuffe and how Orgon was being deceived. They came up with a plan to confront him about it. Soon, the father enters, going about his business. As various members try to talk to him, he can think of nothing but Tartuffe. It was during this scene that the father told his daughter that he would like for her to marry Tartuffe instead of her fianc. Mariane was extremely distraught by this; however, she did not have the guts to speak up to her father about it. Before long, Orgon takes his leave and the fianc comes barreling in because he has heard the news of his broken engagement with the daughter of Orgon. Dorine, having overheard all t hat had surpassed, deemed to join with the young couple and started to formulate a plan to expose the hypocrisy of Tartuffe. The next scene, found the wife in the dining room and Tartuffe coming into the room. At that time, Tartuffe begins to talk about his love for

Five Ways to Write Faster

Five Ways to Write Faster Five Ways to Write Faster Five Ways to Write Faster By Ali Hale Whether you need to clear a backlog of emails, write an important document at work, finish a short story, or do your homework, spending hours staring at a blank screen and struggling to come up with words won’t help. If you know you could get twice as much done if only you could write faster, try some of the following methods. Don’t worry about the quality of your first draft Whether you’re writing fiction or non-fiction, many experts recommend just getting the first draft done before starting to edit. That means keeping the momentum going as you write, rather than going back to change words or delete sentences. If you’re a perfectionist and write slowly because you worry about getting every little detail right the first time round, giving yourself the freedom to produce a â€Å"rubbish first draft† can triple your writing speed. Once you’re done, go back and edit: often, you’ll be surprised that your first draft really isn’t too bad! In his book Do It Tomorrow (which I strongly recommend for anyone who struggles to manage their time and attention), Mark Forster recommends writing a series of quick drafts: When I first learnt the techniqute of writing in a series of rapid drafts, my first draft would usually consist of nothing more than a few words jotted down. My second draft would add a bit more and I would go on revising it until I had it in the form I wanted. There are two great advantages to doing it this way. First of all it gets rid of the perfectionist feeling that it has to be got right first time. If I think a sentence is a bit clumsy, what does it matter? There’ll be another draft along in a moment. The second advantage is that engaging with the material in this way allows new thoughts and insights to appear. Outline the piece before starting With bigger projects, it’s easy to get stuck because you’ve come to a standstill or gone off on a tangent. Jot down some notes before you begin: that might be subheadings for a blog post or article, paragraphs for an essay, or plot points for a short story. Type these onto your computer screen – you’ll no longer be staring at a blank document, and seeing the next subheading or paragraph point ahead will help keep you on track. Set a timer for ten minutes and write non-stop until it goes off Have you noticed how much faster you write when you need to finish something before a set time (perhaps lunch, or an essay deadline)? It’s amazing how much your brain can focus when you’ve only got a few minutes. Mark Forster calls this the â€Å"end effect† – speeding up at the end of a piece of work – and recommends using a timer to produce it consistently. Challenge yourself to see how much you can produce in ten minutes. Do your research and preparation separately from the writing Something that can really slow things down is stopping to look up a fact, find a quote, or check a figure. When you write the outline for your piece (see #2), you should have a good idea of what references you’ll need to make. Look these up before you start writing, and have them all to hand. Alternatively, if the process of writing sparks off ideas of websites, books or people you want to refer to, don’t stop to find them part-way through writing the piece. Leave a note in the text to remind yourself of what you want to include; you might want to highlight this in some way so you don’t forget to go back and put it in! For example, in the first draft of this article, I wrote [Quote from Mark Forster on drafting process] and looked it up when I revised the first draft. The same applies if you’re unsure of how to spell a word, or if you can’t quite think of the right phrase: highlight it in some way, and come back to it once the first draft is complete. Turn off distractions (instant messenger, Twitter, email.) If you’re constantly interrupted by friends wanting to chat on instant messenger, by incoming emails, by new posts coming through to your RSS reader – turn everything off. I can write at least twice as fast – and often even faster – without any distractions. You might think it only takes a few seconds to read each message, but every time you turn your attention away from what you’re writing, you lose momentum. I’m great at procrastinating when I should be writing and so I write most of my blog posts first thing in the morning, before I even connect my computer to the internet. This also helps with #4 – I’m not tempted to stop and search for some missing piece of information on Google every few minutes. Have you got any great tips on speeding up your writing? Can you dash off an essay in an hour, or race through your inbox with ease? Let us know what tips and tricks you’ve discovered – or, alternatively, if you’re a slow writer, tell us where you think you’re going wrong! Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:English Grammar 101: All You Need to KnowWhenever vs. When EverHow Do You Determine Whether to Use Who or Whom?

Snowflake Chemistry - Common Questions

Snowflake Chemistry - Common Questions Have you ever looked at a snowflake and wondered how it formed or why it looks different from other snow you might have seen? Snowflakes are a particular form of water ice. Snowflakes form in clouds, which consist of water vapor. When the temperature is 32 ° F (0 ° C) or colder, water changes from its liquid form into ice. Several factors affect snowflake formation. Temperature, air currents, and humidity all influence shape and size. Dirt and dust particles can get mixed up in the water and affect crystal weight and durability. The dirt particles make the snowflake heavier  and can cause cracks and breaks in the crystal and make it easier to melt. Snowflake formation is a dynamic process. A snowflake may encounter many different environmental conditions, sometimes melting it, sometimes causing growth, always changing its structure. Key Takeaways: Snowflake Questions Snowflakes are water crystals that fall as precipitation when its cold outside. However, sometimes snow falls when its slightly above the freezing point of water and other times freezing rain falls when the temperature is below freezing.Snowflakes come in a variety of shapes. The shape depends on the temperature.Two snowflakes can look identical to the naked eye, but they will be different on the molecular level.Snow looks white because the flakes scatter light. In dim light, snow appears pale blue, which is the color of a large volume of water. What Are Common Snowflake Shapes? Generally, six-sided hexagonal crystals are shaped in high clouds; needles or flat six-sided crystals are shaped in middle height clouds, and a wide variety of six-sided shapes are formed in low clouds. Colder temperatures produce snowflakes with sharper tips on the sides of the crystals and may lead to branching of the snowflake arms (dendrites). Snowflakes that grow under warmer conditions grow more slowly, resulting in smoother, less intricate shapes. 32-25 ° F - Thin hexagonal plates25-21 ° F - Needles21-14 ° F - Hollow columns14-10 ° F - Sector plates (hexagons with indentations)10-3 ° F - Dendrites (lacy hexagonal shapes) The shape of a snowflake depends on the temperature at which it formed. 221A / Getty Images Why Are Snowflakes Symmetrical (Same on All Sides)? First, not all snowflakes are the same on all sides. Uneven temperatures, presence of dirt, and other factors may cause a snowflake to be lop-sided. Yet it is true that many snowflakes are symmetrical and intricate. This is because a snowflakes shape reflects the internal order of the water molecules. Water molecules in the solid state, such as in ice and snow, form weak bonds (called hydrogen bonds) with one another. These ordered arrangements result in the symmetrical, hexagonal shape of the snowflake. During crystallization, the water molecules align themselves to maximize attractive forces and minimize repulsive forces. Consequently, water molecules arrange themselves in predetermined spaces and in a specific arrangement. Water molecules simply arrange themselves to fit the spaces and maintain symmetry. Is It True that No Two Snowflakes Are Identical? Yes and no. No two snowflakes are exactly identical, down to the precise number of water molecules, spin of electrons, isotope abundance of hydrogen and oxygen, etc. On the other hand, it is possible for two snowflakes to look exactly alike and any given snowflake probably has had a good match at some point in history. Since so many factors affect the structure of a snowflake and since a snowflakes structure is constantly changing in response to environmental conditions, it is improbable that anyone would see two identical snowflakes. If Water and Ice Are Clear, then Why Does Snow Look White? The short answer is that snowflakes have so many light-reflecting surfaces they scatter the light into all of its colors, so snow appears white. The longer answer has to do with the way the human eye perceives color. Even though the light source might not be truly white light (e.g., sunlight, fluorescent, and incandescent all have a particular color), the human brain compensates for a light source. Thus, even though sunlight is yellow and scattered light from snow is yellow, the brain sees snow as white because the whole picture received by the brain has a yellow tint that is automatically subtracted. Sources Bailey, M.; John Hallett, J. (2004). Growth rates and habits of ice crystals between −20 and −70C. Journal of the Atmospheric Sciences. 61 (5): 514–544. doi:10.1175/1520-0469(2004)0610514:GRAHOI2.0.CO;2 Klesius, M. (2007). The Mystery of Snowflakes. National Geographic. 211 (1): 20. ISSN 0027-9358 Knight, C.; Knight, N. (1973). Snow Crystals. Scientific American, vol. 228, no. 1, pp. 100-107. Smalley, I.J. Symmetry of Snow Crystals. Nature 198, Springer Nature Publishing AG, June 15, 1963.

Exit strategy in monetary economics Essay Example | Topics and Well Written Essays - 750 words

Exit strategy in monetary economics - Essay Example It emphasizes on the significance of the models in determining the uncertain future expectations by incorporating the current macroeconomic outlook. Primarily, the general equilibrium of the model presents the connection between the agents’ behavior and policy action (25). Similarly, the comprehensive specification of the stochastic shocks contributes to the economic fluctuations that facilitate the identification of the transmission of the shocks to the economy (23). The monetary policymakers employ the dynamic stochastic general equilibrium models in conjunction with other statistical tools to determine policies quantitatively. The main characteristic of the DSGE models is the generality in nature. The implication of the general nature of the DSGE is evident in prices and interest rates. In effect, the price and interest rate tend to adjust to the point where the supply and demand in a given market become equal. For instance, the demand of services equals the supply of the same. Similarly, the incorporation of the random components in the model is critically significant in expounding on the cyclical patterns of the economy. The common behaviors in the economy encompass shocks that affect the patterns of financial markets and adjustments in the economic production (28). In turn, the shocks influence the efficiency of production. The dynamic stochastic general equilibrium models estimate the shocks, as well as the proportions adjustments in economic activity that emanate from certain market disturbances. For instance, the models can be crucial in assisting the economists to decipher the nature of the shocks during economic downturns. Notably, the DSGE models can offer answers to the recent economic recession by determining whether the economic downturn was due to financial or fiscal shocks. The supply and demand blocks, as well as the rate, comprise the structure of DSGE models. The central banks employ the models to

Colombian Drug MulesDrug Trade and Trafficking Essay

Colombian Drug MulesDrug Trade and Trafficking - Essay Example 39). Jerry Speziale, an undercover narcotics agent who infiltrated one of the most powerful of the Colombian drug cartels, however, disagrees with this assessment. Insisting that government weakness, not complicity is at the source of the problem, Speziale contends that poverty and lack of economic options are the primary reasons for the survival and growth of the Colombian drug trade (p. 76). Indeed, this appears to be the suggestion forwarded in the film "Maria Full of Grace." In this film, a pregnant teenager becomes a drug mule, despite all that it involves in terms of danger to life, health and freedom, because she has no other option for supporting herself and her family. Poverty and economic necessity drive her to become a drug mule ("Maria Full of Grace"). This points to governmental weakness, not complicity because it evidences the failure of the government to provide the population with economic options outside of the drug trade. Quite simply stated, as long as the governme nt cannot furnish its populace with economic opportunities and the drug cartels can, the trade will flourish. Both the Colombian and the US governments have poured substantial financial, military and human resources into the war on drugs with very little effect because of the political and economic power enjoyed by the cartels versus the weakness of the government. Over tOver the past two decades, the Colombian government has sought to eliminate the production and transit of illicit narcotics in its national territory. Working closely with the U.S. and other members of the inter-American narcotics control regime, the Colombian government has implemented "supply-reduction" programs that eradicate drug plantings, destroy drug processing laboratories, intercept the transportation of narcotics and the chemicals used to make them, and apprehend suspected drug traffickers and confiscate their illicit profits (Linton, p. 89). The costs of these programs, in terms of budget allocations and human personnel, are significant. Since the early 1980s, the Colombian government has spent several billion US dollars to implement supply-reduction initiatives within its national territory. While the Colombian government has received considerable anti-narcotics assistance from the U.S. and other foreign governments over the years, it has also invested a substantia l portion of its own resources in the "war on drugs" (Linton, pp. 88-90). Moreover, in recent years, the Colombian government's anti-drug expenditures have increased significantly. In the 1980s, Colombia's anti-narcotics budget varied between US$20 and 25 million per year, with the U.S. providing half this amount. In 1995 the Colombian government devoted US$900 million of its own funds to anti-drug efforts, and in 1996 this amount increased to over US$ 1.3 billion. In 1997, the Colombian government allocated US$ 1.1 billion for counter-narcotics efforts, which represented 4.8% of the government's budget for that year (Lee, p. 202; CNN, 1998a, n.p.). The financial resources which are poured into the war on drugs is constantly spiralling and, it seems, with hardly any lasting effect on the trade. The human costs of the Colombian government's counter-narcotics efforts are even greater. Every year thousands of Colombian civilian and military officials participate in various phases of planning and/or implementing supply-reduction policies. The danger inherent in this

Origins of Dogs Essay Example for Free

Origins of Dogs Essay Humans and dogs have constantly shared exceptionally strong social affections, a dependency relationship that is not normally observed in other human-animal relationships. Humans and dogs equally preferred to put their fears from each other aside in order to live reciprocally. Dogs are significant part of human history, seeing that throughout times dogs are without a doubt wonderful companions and great friends. People play with dogs, keep them as a pet and even consider them their best friend. Today, dogs come in different shapes and sizes, with distinct attributes that separate them from every other animal. But are humans really familiar with anything regarding the history of dogs or where and when did their well-known friendship started? There are several theories on the subject; and it is rather difficult to affirm who are the forerunners of the modern day dog perceptions. Beginnings of Domestication Evidences have revealed that man and dogs have survived together since prehistoric period. It is generally acknowledged that the domestication of dogs started more than 15,000 years ago. It is believed that when primitive man evolved from gathering to hunting for food, dog and man began the symbiotic relationship of assisting each other. Moreover, between 8,000 and 9,000 years ago, dogs became the guardians for the several recently domesticated animals of men. The breeding and crossbreeding started when men started to confer greater importance to certain characteristics and features in dogs. As a consequence, throughout the time of Egypt’s development in 1570 B. C. a range of diverse types of dogs became apparent. From that time, it was not long before dogs were being bred all over the world. In the history of dogs the Greeks, the Europeans, the Romans, and even the natives of the Far East were training dogs for a variety of activities including, hunting, sporting, fighting, and prize possessions. Origins of Dogs Archaeology has sited the earliest acknowledged domestication at probably 30,000 BC in Belgium and with certainty at 7,000 BC. Other information suggests that dogs were originally domesticated in East Asia, particularly within China some 15,000 years ago. In several archeological digs, however, canine relics have been discovered which could astonishingly be the forerunners of the modern day dog, although there are still a number of significant disparities between them. Accordingly, many analyze theorizes that modern day dogs are a result of parallel evolution, in which some species come from a considerably smaller canid and related to the dingo scientifically known as Canis familiaris nostrazewi, and other from a very large animal similar to some primitive Molosos and more related to the wolf scientifically known as the Canis familiaris puitiantini (See FIDOS Dog Health Training Encyclopedia). While some scientists thought that nearly all canine breeds originated from the crossbreeds of the small primeval dogs with diverse canid breeds, such as coyotes or golden jackal, animal DNA research studies confirm that dog gradually evolved from wolves after humans started selectively breeding wolves some 15,000 years ago, and nearly all scientists agree on the aforesaid findings. The DNA string coming from three interrelated groups revealed a common source from a particular gene pool, and because the majority of genetic variation was discovered in dogs that originated from East Asia, scientist concluded that this part of the world is the most possible origin of the species. It appears that World gray wolves, otherwise known as the New World dogs traveled with humans who arrived at North America across the Bering Strait several thousand of years ago. Scientist made use of DNA fingerprinting methods in a study to confirm that New World dogs were not descendants from wolves in the Americas. They discovered that these dogs were indeed descendants from Europe and Asia’s wolves. Moreover, based on evaluations of dogs from places as remote as Alaska and Peru, researchers theorized that primitive and modern day dogs around the world hailed from Old World gray wolves. Unfortunately, these dogs are no longer present in modern day dogs as European colonists systematically eradicated their population. It is already settled in several researches that dogs evolved from wolves; however, latest records confirm that the origin of dogs goes back to hunter-gather societies; therefore, dating earlier than what is commonly believed. Due to archaeological records, a number of scientists believe that domestic dogs dates back to15,000 years; however, the latest molecular genetic techniques performed by UCLA scientists and colleagues revealed that the origin of dog is much older. As a result of the extrapolation involved in the computations and the extent of genetic diversity they found in dogs, they believe that the earliest dog dates back 60,000 years or possibly over 100,000 years. Conclusion When observing the habits and behavior of a dog, the likenesses it has with the wolf are more than evident. In addition to the fact that the wolf and dog are somewhat similar not just the physical viewpoint, but as well as the character aspect, scientists have also found exceptional information to prove that the dog and wolf are indeed related. Using latest genetic researches, together with several controversial and fascinating works revealed that the wolf is the only ancestor of the dog, and its origins are primitive. This is why many believe that domesticated wolves were the earliest to live together with man and the dog and every other breeds existing at present are considered as the entire creation of man. Reference See FIDOS Dog Health Training Encyclopedia. (n. d. ). Where did Dogs come from. Retrieved March 20, 2009, from http://www. seefido. com/html/the_dog_s_origins. htm

Love :: essays research papers

Love is the most important aspect of human life as we know it. The reasons are because it is one of the only things that can not be bought with any amount of money so it makes it a very scarce resource. If love would have a price tag it would be for an infinite amount of dollars, pounds, or even pesos. Some people live their whole life looking for a " true love" some are lucky and find it. Some live their life la vida loca and have never found the time to find a true love. Others get tired of waiting and get married without love. Love has not changed at all over the course of history and this makes it the most important emotion in the human mind, body and soul. Over time the definition of love and what it is has been debated and argued over, but in most cases the answer is very similar. "True love is like two rivers that meet and merge, intertwining completely into one, then flowing on together. True love cannot be buried; but once unselfishly rooted it will grow forever." Quote on quote true love does exist but unfortunately is not found by all. During Plato and Socrates years it was harder to make a clear definition of love due to the fact that most people didn't have a chance to find their perfect match. Due to the politics involved in arranged marriages people didn't have a good chance to meet the person of their dreams and whom they really loved. This gave some sour views of love and the concept of true love. The lower class in the early days was the luckiest class of that time period because they had a chance to seek out the person they wanted to be with because it wasn't important if a merchants' son married a farmers' daughter, but if a prince fell in love with a farmers' daughter the chance of them being able to be together was impossible. 1 Anonymous www.home.talkcity.com/MoshPitWay/wrenwren1/quotes.html 9/25/00 12:22AM. Plato completely understood love and this is why he never got married. He was a great philosopher and communicated and learned from of great philosophers ex. Socrates and Aristotle. Plato believed that love got people hooked and got them to do abnormal things. "Love is a serious mental disease." and then he goes on to say "Love is the joy of the good, the wonder of the wise, the amazement of the gods.

Pop Art

Beginning from England in mid asses and from USA in asses. Instead of traditional objects turning to art elements, Pop art were considered along with the spreading out of marketing corporations, concentrating on everyday objects through the application of technical trade. Meanwhile, it was in the tense period of societies across the globe, colonial issues, democratic struggle and liberation, race relations, women's rights, etc. Rated some challenges among college students and intellectuals, required to reassess the values of life. Artists selected images through popular trends, such as movies, comics, advertisements, especially on the medias. By using what was called â€Å"flashy† as a basis of art. Therefore, at some points some works of Pop artists were exalted to distinguish between â€Å"Intellectuals† and â€Å"low- educated† In art aspect. The essential meaning behind Pop Art Is created an Immediately deliverable sense to every class In society, It opposite ly different from the esoteric oil paintings assessed and admired by art experts.To instantaneously achieve the goals, Pop Art artists experienced with some new commercial methods, such as painting, acrylic, collage on canvas by using conventional materials and silkscreen printing. In addition, the high quality of work is immediately recognized on the media or largely in popularity, such as consumer goods, advertising graphics, magazines, television, films, animation, comics. The subjects were presented with high contrast, intuition and attraction In public.Many Pop-art artists continued the traditional Idea of â€Å"art Ideation†. They highly put the Influential of their works more than concerning bout how to create them, As long as the popularity still approves Elvis, Marilyn Monroe, and other famous celebrities, as well as food labels, international brands, etc. They are become the main object of Pop Art. Pop Art is considered as a tool entering the world of painting art a nd sculpture to most of conventional people. For them, it is something they can immediately recognize and evaluate a work of art.They can like it or do not, but it does not make them have to worried about not seeing the beauty of a work that someone supposed a masterpiece of art. Pop Art seeks the reflection of social valuation and context where it was born. Therefore, pop artist focuses on the everyday concerns: foods, cars, money and sex. As the result, they need to use lost of daily images or sarcasms having strong visual Impacts. If criticized for related problems from themselves, they simply said that â€Å"holding the mirror up to nature – Reflecting the fact.Initially Pop Art course received scorn words from art critics. Example, Harold Rosenberg, an influential critic in the field of contemporary art has been described as hat art should care, that is coming from what is in the society where it was born, and the most important thing in Pop Art is it continues to remai n one of the most popular styles of art. If the value of art is Judged by the price of the famous paintings, so the painting â€Å"False Start† (1959) by Jasper Johns was sold in 2006 for $ 80 million, is became one of the most 10 expensive paintings in history.The most important artist of Pop Art in the half of the twentieth century probably is Andy Warhol. He was successful in both of fields of magazine and ad illustrator. He also created hundreds of art forms including performance art, flimflamming, writing, etc. In 1960, Andy Warhol had decided to stir in the art's world, He debuted the concept of painting that focused in mass produced commercial goals. Warhol began with Coke bottles and comic strips.Later that year, a friend suggested Warhol paint something that was so common, perhaps something like money and a can of soup, So he decided to paint cans of Campbell Soup. There were many flavors of Campbell Soup at that time. Warhol bought all the different kinds. Then he s pent hours copying he cans on a white background. He painted the cans several time, each can was slightly different from the next. He displayed his canvases of Campbell soup, one canvas for each of the 32 types.He sold all the paintings as a set for a $1000, bringing both Warhol and Pop Art into the worldwide spotlight. But in July 1962, Warhol found the process of silk screening that could help him make his paintings faster on canvas. This technique allowing one silk-screen to create similar patterns several times, because of uses a specially prepared section of silk as stencil, and Warhol would use this style for the rest of his life. He started making paintings of celebrities straightaway, most significantly a large collection of paintings of Marilyn Monroe.Like everyone else in America, Warhol was fascinated by movie starts like Marilyn Monroe, who died from an overdose of sleeping pills. Specially upon hearing she passing, Andy Warhol decided to construct a work of art aim to d edication to her. The image he uses of Monroe is a publicity photograph from the movie Niagara. The diptych style is taken form the Byzantine icons of Christian saints. Warhol was placed 50 images all the same of the actress, in grid of 5 rows and 10 columns. The 25 images on the left side of the artwork are all in impressive color.On the other hand, the 25 images on the right side are all in black and white, with some of the images being blurring and the actress's face barely seen, show the obviously contrast to the bright color of the left side. The strip of pictures in this work suggests the sequential images of film, the medium that made Monroe famous and the process of changing from color to black and white to almost nothing is meant to illustrate her fife and then finally to her death, as the star's demise.

Advanced topics

In general, these challenges relate to identifying, evaluating, and making tradeoffs across national, organizational, and personal contexts. Thus, we will discuss formulation- and implementation-related challenges as well as generate solutions to ‘international marketing dilemmas. Learning Methods: Case discussion; Role plays; Mini-debates; Mini-lectures Assessment methods: Class participation; Case presentation; Final exam CLOI . Understand the international marketing environment; Contemplate and analyze international marketing opportunities.CL02. Gain an understanding of international marketing effort related to the market entry and marketing mix strategies CL03. Identify, interpret and evaluate information sources related to multinational marketing with the emphasis on information technologies (Internet). CL04. Understand the principles of global retail management, such as site location, environmental impacts on retail planning and execution, global sourcing, and others. CL0 5. Develop critical thinking ability and problem-solving skills through experiential learning.CL06. Expand creative, research, analytical and writing skills by developing a comprehensive analysis of an international marketing program. COURSE TOOLS To fulfill our course objectives, we will rely on several tools: 1) case studies, 2) readings, 3) small-group projects, 4) multi-media, and 5) mint-lectures. There is no textbook for this course. Instead, you must obtain a course packet containing cases and readings. Please contact the Program office for more information. It is your responsibility to access the course material.COURSE ASSESSMENT Class participation Individual effort Presentations Group effort; Maximum group size = 8 persons Final Exam Group effort; Maximum group size = 4 persons 25% of the final grade 50% of the final grade a) Class participation. Class participation refers to making relevant and meaningful discussion that enhances the quality of our class meetings. Thus, t he content (i. e. , what? ) as well as the process (i. e. , how? ) of discussion are important. Class participation should not be confused with â€Å"air time. † We are interested in your arguments and, importantly, the Justification you offer in their support.Since there are no right or wrong answers, you will not be graded on whether you agree or disagree with the majority. Your failure to participate penalizes all of us. For example, i) you deprive us of your insights, ‘i) your opinions and ideas go unevaluated and unscrutinized, and iii) you lose an opportunity to develop important business skills. Unless there are truly extenuating circumstances, there will not be any make-up assignments in lieu of class participation and/or absences. Participation also includes your involvement in small-group exercises (e. . , mint-presentations, role play, resentation of assigned readings, and so on) as well as unannounced quizzes and assignments. We shall pursue such diversions whenever I feel they are necessary. Given this broad definition of participation, I strongly urge you to be fully prepared for every class. Details of small-group exercises will be announced when they are undertaken. In general, group assignments will be graded on the quality of your output and defensibility of your position. b) Case presentation. Each group must present a case study.All presentations involve a 25-minute oral presentation plus question-answer time. You must provide e with a legible copy of your overheads prior to the presentation. If appropriate, you may distribute case-related material to our class. Each group must sign-up for cases on a first-come-first-served basis. After sign-up, each group should confer with me as early as possible to identify the case decision/issue. Since no two cases are identical, the nature of my assistance will vary. Nonetheless, all assistance shall be related to a specific case and the discussion topic that the case aims to reinforce.Yo u must not research the case decision in preparing tor the presentation (or discussion). This is because such ex post information would not be available to a case protagonist when s/he was confronted with that particular case decision. Previous experience has repeatedly shown that gathering ex post information to reach a case decision is detrimental to the case presentation grade. Be creative in your presentation. Refer to the ‘Guide to Persuasive Presentations' reading. The use of standard analytical frameworks (e. g. SWOT) may be convenient, but contributes to a very dull and boring presentation. Keep your presentation interesting to engage the audience and retain their interest and attention. Regardless of your approach, a holistic presentation typically contains the following material. Of course, you can include other relevant slide(s) containing information you need to support/explain/articulate your analysis. Such slides should be inserted wherever appropriate. Slide-I: Names [Presentation case and group members], Slide-2: Issues [What is the case all about (e. g. , Effects of Globalization, and so on)? , Slide-3: Decision [Specific question(s) to which the decision-maker needs an answer], Slide-4: Cause [Fundamental reason(s) prompting the need to make the above ecision], Slide-5: External Analysis [Detailed analysis of context-specific factors, if any], Slide-6: Internal Analysis [Detailed analysis of company-specific factors, if any], Slide-7: Managerial Preferences [Detailed analysis of management preferences, if any], Slide-8: Options [Detailed discussion of the pros/cons of each feasible option], Slide-9: Recommendation [Selected option and Justification for its choice]. 3 c) Final exam.The principal objective of the final exam is to promote your ability to synthesize your analysis† and our class discussion†of case studies and assigned readings. Your task is to clearly establish key takeaways that would help companies fulfill thei r international marketing agenda efficiently as well as effectively. Thus, these assignments require you to generate keen insights about how companies can compete in markets around the world. Note, the exam does not ask for a case summary or even your recommendations for solving a case. Likewise, the exam does not ask for a summary or critique of the reading.Another objective is to improve your written communication skills. Here, your task is to articulate your synthesis such that your intended message is communicated both concisely and coherently. Your goal should be to convince readers that the key takeaways you identified are indeed significant for competing in markets around the world. Given that the exam will be a â€Å"small† group effort, each group will be required to evaluate the contributions of its individual members. These contributions will be used to weigh the (group) grade for individuals in that group.Thus, depending upon his/her contribution, a individual may receive a higher or lower score than that earned on the graded assignment. Each response to a case study or assigned reading will be graded on a 15-point scale using the following criteria. Each criteria is worth 3 points: 1) Editorial considerations (e. g. , Grammar, spelling and punctuation, clarity of writing etc. ); 2) Format (Maximum 250 words per response, Times font, Size 12 font); 3) Connection between your response and the case or the reading (Is your response tied to the case/article you are responding to?Or is your response so general that it could be developed without access to the specific case/reading? ); 4) Lessons learned (How insightful are your takeaways? Are your thoughts expressed adequately, completely, and articulately? Does your response indicate a thorough nderstanding of the case issues/readings theme? ); 5) Significance of your responses (Why should anyone pay attention to your takeaways? What is it about them that should encourage others to read the case/ assigned reading?How do these responses facilitate a sophisticated grasp of competing in EMs? ). COURSE FORMAT 1 . The course will consists of nine 3-hour blocks (see next section) which comprise of various classroom activities such as mint-lectures, case discussion, and so on. 2. Our meetings will focus on conceptual and theoretical issues blended with examples and illustrations from actual cases. These meetings will follow an interactive seminar format. Consequently, attendance and participation (questions/ comments/ criticisms) in class discussions is critical.COURSE PLAN Class Topic Material [R] = Reading [C] = Casestudy Opening remarks & Course overview: Contemporary Challenges in International Marketing [R] Note on Case Analysis [R] Guide to Persuasive presentations Contemplating International Expansion: Developing a Framework to Evaluate Tradeoffs [R] Distance Still Matters†¦ [C] Ruth's Chris Ethics in Marketing: When in Rome†¦ and [R] Ethical Breakdowns [C] Medica l Equipment 4 t Help or Hinder? Global Sourcing ; Business Models: Do Benefits Justify the Costs? [R] Strategy ; Society†¦ C] IKEA'S Global sourcing Challenge: Indian Rugs & Child Labor (A) 5 Developing Business Models for ‘Poor' Countries: Marketing to the Bottom of the Pyramid [R] Is the Bottom of the Pyramid Really for You? [C] Making Waves in Rural Kenya 6 Ethnic Marketing: Are Strong Ties and Entrepreneurship Sufficient? 7 Are Brands an Asset or Liability? : Brand Equity Versus Market Size 8 Dynamics of Luxury Marketing in Developing Economies: National Environments & Consumer Behavior Social Media Marketing: How Much Does it Really Matter?R] Advertisings New Medium: Human Experience [C] Pan Boricua [R] The Chinese Negotiation [C] Majestica Hotel in Shanghai [R] Harnessing the Science of Persuasion [C] Louis Vuitton in India [R] The Global Entrepreneur [C] saltnasear 9 CASE DISCUSSION QUESTIONS Case: Ruth's Chris: The High Stakes of International Expansion a) What di d Hannah do to make a first cut in the list of potential countries? How did he get from 200 to less than 35 potential new markets? Which variables seemed more important in his decision-making? Which unused variables might have been useful? ) What would be your choice for the top 5 opportunities? The top 10 opportunities? What equation did you use to reach that conclusion? Why? c) Hannah was focused on franchising as his mode of entry. Do the critical variables change if a different mode of entry is employed? d) What are some of the internal and external challenges Hannah will face in moving from a list to actually opening the restaurants? Case: Medical Equipment Inc. in Saudi Arabia a) Is bribery or corruption a problem in your country? Why is it a problem? Give some examples. ) Does Grover understand the local culture? Is it possible such situations are Just cross- cultural misunderstandings? If so, does the â€Å"problem† become a less serious issue for international expans ion by firms operating in foreign environments? Grover considers the option of sending A1 Humaidi to a Medical Equipment showroom in France or the United States? How does that compare to paying a bribe to A1 Humaidi? d) If you were Grover, what would you do? How would you Justify your actions to: i) your self, it) your boss, iii) your competitors, and iv) government regulators?Case: IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A) a) How should Marianne Barner respond to the invitation for IKEA to have a epresentative appear on the upcoming broadcast ot the German video program? What actions should she take regarding the IKEA supply contract with Rangan Exports? c) What long-term strategy would you suggest she take regarding IKEA's continuing operation in India? Should the company stay or should it exit? Be prepared to discuss the impact of such a decision and how you would manage it.For those recommending that IKEA continue to source carpets in India, would you sug gest that Marianne: i) continue IKEA's own monitoring and control processes or sign-up with Rugmark? , ii) continue to focus only on eliminating the use of child labor n IKEA's supply chain or engage in broader action to address the root causes of child labor as Save the Children is urging? Case: Making Waves in Rural Kenya What key consumer needs must be considered and to what extent are these currently being satisfied? b) Discuss the key stakeholders in this case and the role that each plays in the consumer's problem-solving process.What possible consumer segments exist for the proposed WaterHarvester? Who should be the primary target? How would you position the WaterHarvester to your possible target market(s)? e) As Hermann, what specific action plan would you recommend to FTC? Case: Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States a) Develop an opportunity analysis/ marketing plan for exporting goods to a region where locals (Puerto Ricans) are in exile in the US but still nostalgically looking for goods associated with their homeland such as Pan Boricua / Los Cidrines-branded bread in their neighborhood stores and supermarkets.Take into consideration the legal issues involved. Case: Majestica Hotel in Shanghai How many issues require resolution between Majestica and CPS? As Majestica, where, if anywhere, would you make concessions? As CPS, if Majestica refuses to make concessions, will you walk away? Why? Louis Vuitton in India Does a high-end brand have a market in a low-income economy? Where should this high-end brand find its niche? How should a luxury-brand company deal with changing customer profile? How should a luxury-brand company deal with changing concepts of luxury?Case: SalinaBear: Monetizing a YouTube Profile Visit the SalinaBear YouTube channel and view some of Siu's video's. Assess SalinaBear's success. Has Siu been successful because of good luck and timing or due to her careful and shrewd assessment o f the marketplace? What factors have ontributed to the site's growth? b) How does YouTube work in terms of monetizing videos? What critical success factors are associated with monetizing videos through YouTube? Siu maintains that content, findability, and audience are her key success factors? Do you agree?Are there other key success factors she has neglected? c) Which option†if any†should Siu pursue? NOTE ON COURSE READINGS The assigned readings have been carefully chosen to enhance your learning as well as facilitate a more sophisticated grasp of course topics. Moreover, the readings will form a part of final exam (that is worth 50% of the final course grade). Hence, I strongly urge you to carefully/regularly study and discuss all readings. The following guidelines should help you maximize your learning: a) Identify the readings main ideas and arguments. What is the readings core thesis? ) Try to establish a connection between the readings core thesis and the case study which is paired with the reading. To do this, identify the case studys dominant theme: What specific decision does the case require you to make? Broadly, what is the case study really about? c) Ask yourself how the reading can help the case studys decision maker. Uncover all ideas/concepts/suggestions contained in the reading that could benefit the decision maker. Does the article contain problem-solving principles/approaches you can leverage? Can you see interrelationships?How can the article's content help you to generate a managerially usable framework? Can you link main elements of arguments to form a bigger/better picture? And so on. d) Play around with the above thoughts, and let them simmer for a few days so that you can better distill their essence as well as link them to the case study. e) Be creative. Try to develop the big picture without being too general or vague. Ask yourself whether insights generated from a reading could be derived without having readi a yes then yo u need to think/tocus more caretully on the reading. ) Discuss your thoughts/ideas with your group members and peers. Rarely will a reading provide you with a straightforward guidance regarding a case study! g) Revisit your initial responses, and update your thinking. h) Leverage your brain power to generate a workable solution to a issue/problem/challenge facing a decision maker. i) Yes, this is a difficult exercise. Yes, it can†and has been†done!

declaration of independence essays

declaration of independence essays A piece of persuasive writing convinces others to change their minds or to take a specific action. The Declaration of Independence, written by Thomas Jefferson, presented a fine example of a compelling persuasive essay. Jeffersons essay is so compelling because of his incredibly brave thesis statement, which he supported in the body of his text, as well as his equally powerful conclusion. The introduction of the Declaration of Independence is so persuasive because of the bold thesis statement. Jeffersons introduction also provided the necessary background information needed for any strong introductory paragraph. In this introduction Jefferson clearly stated that all men are created equal and that all men, regardless of citizenship or loyalties, are entitled to certain unalienable rights, which include Life, Liberty and The Pursuit of Happiness. Jefferson went on to state that if any government oppresses these rights we not only can, but are obligated to, alter or abolish that government. Jefferson then confirmed that the government of King George III had not only oppressed these rights but had done so intentionally and repeatedly. He then established that it was his and all other colonists duty to inform others of the logical reasons for separation from England and the justification for revolution. Jeffersons Declaration of Independence was also well written because he used the body of his essay to support his prowess cry to separate from England. These reasons were twenty-seven violations of the colonists Unalienable right committed by King George III. These violations included, For cutting off our trade with all parts of the world. This violation prevented the colonists from earning a living and pursing their happiness. Another example of the violations of the colonists rights was For imposing taxes on us without our consent.&...

China One Child Policy Facts

China One Child Policy Facts For more than 35 years, Chinas one-child policy  limited the countrys population growth. It ended after 2015, as Chinas demographics had been skewed due to the policy. China does not have enough  young people to support the aging demographics, and due to a preference for boys, men of marrying age outnumber women. In all, there were more than 33 million men than women in China in 2016, making it difficult for men of lower socioeconomic status to marry at all. After 2024, India is expected to become the worlds most populous, when both countries populations are expected to reach about 1.4 billion. Chinas population is forecast to be stable and then decline slightly after 2030, and India will keep growing. The Background Chinas one-child rule was created in 1979 by Chinese leader Deng Xiaoping to temporarily limit communist Chinas population growth. It was in place until January 1, 2016.  When the  one-child  policy was adopted in 1979, Chinas population was about 972 million people.  China was expected to achieve  zero population growth  by 2000, but it actually achieved that seven years earlier.   Whom It Affected Chinas one-child policy most strictly applied to Han Chinese living in urban areas of the country. It did not apply to ethnic minorities throughout the country. Han Chinese represented more than 91 percent  of the Chinese population. Just over 51 percent of Chinas population lived in urban areas. In rural areas, Han Chinese families could apply to have a second child if the first child was a girl. For families who observed the  one-child  rule, there were rewards: higher wages, better schooling and employment, and preferential treatment in obtaining governmental assistance (such as health care) and loans. For families who violated the  one-child  policy, there were sanctions: fines, wage cuts, employment termination, and difficulty in obtaining governmental assistance. Families who  were permitted to have a second child usually had to wait from three to four years after the birth of the first child before conceiving their second child. The Exception to the Rule One major exception to the one-child rule  allowed two singleton children (the only offspring of their parents) to marry and have two children. Additionally, if a first child was born with birth defects or major health problems, the couple was usually permitted to have a second child. The Long-Term Fallout   In 2015 China had an estimated 150 million single-child families with an estimated two-thirds of those thought to be a direct result of the policy. Chinas sex ratio at birth is more imbalanced than the global average. There are about 113 boys born in China for every 100 girls. While some of this ratio might be biological (the global population ratio is currently about 107 boys born for every 100 girls), there is evidence of sex-selective abortion, neglect, abandonment, and even infanticide of infant females. The recent peak total fertility rate for Chinese women was in the late 1960s, when it was 5.91 in 1966 and 1967. When the one-child rule was first imposed, the total fertility rate of Chinese women was 2.91 in 1978. In 2015, the total fertility rate had dropped to 1.6 children per woman, well below the replacement value of 2.1. (Immigration accounts for the remainder of the Chinese population growth rate.)

Marketing Profile Essay Example | Topics and Well Written Essays - 250 words

Marketing Profile - Essay Example Dew, Sierra Mist, Mirinda are carnbonated drinks and non carbonated beverages and nutrient brands include Tropicana fruit juices, Quaker Oats, Aquafina fresh water and Gatorade are highly popular. It uses competitive pricing and offers snacks and beverages in various format and sizes to meet the needs and affordability of it segmented market. It exploits market opportunities through innovative market strategies and distribution channels (Nickles, McHugh & McHugh, 2010). It supplies low calorie beverages and fruit juices to schools and has huge network of distributors to sell its various products. The major supermarket chain, hotels and retailers etc. are important distributors who are provided financial incentives based on volume sale or product placement fee (pepsicoAR, 2010). Pepsoco uses market mix to promote its products. It has used myriad media to promote its products and adopted appealing slogans through intense culturally sensitive advertising to exploit customers’ sentiments. Apart from hoardings, television and radio advertising, it also sponsors sports and cultural events as promotion gimmick. Most importantly, it is using technology to reach wider consumer base. Through social networking like facebook, Youtube, flikr etc. has significantly contributed to its competitive advantage within the

Genres Essay Example | Topics and Well Written Essays - 250 words

Genres - Essay Example The other type is the narrative genre in which the type of plan or scheme is defined. The types of the narrative genre are comedy, tragedy, satire and romance. Here are the few examples of genres that are used in literature. Informational genre is aimed for teaching and other informational purposes rather than entertainment. Examples include The Reasons for Seasons, Lightening etc. Realistic genre is based on reality or gives illustration about things in literature or art as they really are. Examples include Drawing Lessons, Plain and Tall etc. Fantasy is an imaginative genre and is used especially when one dealing with unnatural or mystical characters or proceedings. Examples include The Book of Three, The Dark Is Rising etc. (Routman,2005) The study of genre has following advantages as it helps to categorize literature in a means that make it easy to understand the distinctive characteristics. This can help in relating different works of literature and offer a basis in evaluating

Considering censorship Essay Example | Topics and Well Written Essays - 1000 words - 1

Considering censorship - Essay Example of a community uses in order to maintain community’s values and ideals against real (or imagined) â€Å"bad† effects caused by media and thought to impact negatively on community’s core values and ideals. Typically, media censorship is controversial. That is why one finds strong opponents as well as staunch advocates on both sides. But when has censorship – of whatever form – ever managed to subdue rights to thought, information, and freedom? Indeed, censorship may not only impact, for example, on quality and meaning of a performance in an entertainment show but also on how people think – or made to think – of how and when community’s values and ideals should be, well, protected. Precedents are abundant. The Ed Sullivan Show, a well-known American entertainment show over thirty years (1940’s – 1970’s) provides more than illuminating examples on how censorship can impact on people’s perception of community’s values and ideals. Perhaps Bob Dylan’s response to Ed Sullivan Show’s producers speaks persuasively of an artist’s expression of community’s at large accepted values as opposed to censors’ control on meaning and perception: We fought for the song [â€Å"Talkin John Birch Society Blues"] ... I said I couldnt understand why they [John Birch Society, an extremist right-winged group] were being given such protection. But the network [CBS, where Ed Sullivan Show is aired] turned us down. They told us they understood and sym ­pathized ... but insisted they had previously handled the Birch Society on network news programmes, and couldnt take the subject into entertainment. (qtd. in Inglis 561) Another good example from same show is how producers’ censorship forced The Rolling Stones to drop â€Å"Night† from â€Å"Let’s Spend The Night Together,† making song’s tag line sounds odd given song’s overall meaning. Interestingly, entertainment – of all media shows and programs – impacts human mind in many different ways.

Some People Prefer Get Up Early Essay Example for Free

Some People Prefer Get Up Early Essay I prefer get up early Some people prefer to get up early in the morning and start the days work. Others prefer to get up later in the day and work until late at night. Which do you prefer? in my view, some people want to get up early in the morning and start the days work in the hotel and some get up later in the day and start to work late at night in the night market. I prefer the first choice due to my status as a student. My cousin Pretty is a receptionist on day shift in the Diamond Hotel. To illustrate, she has to wake herself up at 4 am to cook food for breakfast because she must be at work at 7 am. Moreover, she does not have much time to watch TV or listen to the radio. She decides to share time between bathing and eating for breakfast make-up which is important for people working as receptionists in the hotel. Doing this job has an effect on her sleeping habit. She spends only five hours getting some sleep which normally takes eight hour on average. My aunt, Ann, is a street vendor who sells many things ranging from beef, pork and vegetables. To be specific, she wakes up at 2 pm to prepare goods ready before the beginning of the night market around 8 pm. Her son helps carry goods and put up a selling stall. After midnight, she and her son have to clear away the selling stall for tomorrow. This work causes her to have no time to raise and talk to her son. I study in a school because I have to take care of my dog. In this case, I have much time after work to care for her. I always take her to a park and have a walk and have dinner almost every day. The reason I can do these things is that I have the days school; therefore, I have a good opportunity to play with my dog . Getting up in the morning or later at night is a choice depending on different circumstances. The job is one of the most important indicators influencing your getting up early or late every day. For me, it affects my decision on bringing up my lovely dog.

Transition from Static to Dynamic Images in Wallace Stevens’ poems :: Biography Biographies Essays

Transition from Static to Dynamic Images in Wallace Stevens’ poems â€Å"Description restores vitality to the plain visual object† (Altieri, 250). Take for example when Horatio, after having seen the ghost the first act of Hamlet, notices the beginning of the new day: â€Å"But, look, the morn in russet mantle clad, walks o’er the dew of yon high eastward hill.† (Shakespeare, 347). He doesn’t say â€Å"Sun’s coming up!† and we do not read Shakespeare in hopes that he would. Instead we are given a description of the sun and it’s movement. This two part description is vital to the beginning of the entire play, and closes the scene succinctly. It provides first a visual image for the reader or listener to imagine, and then gives motion, in this case to indicate that the play has been set into motion by something outside the control of the characters. Transition from a static image to that of a dynamic one gives vitality to several of Wallace Stevens’ poems, furthering their motion and direc ting their impression. Before addressing any of Stevens’ poems, it must be made clear that this argument is narrowly focusing itself on the visual images within several of Stevens’ poems. To fully examine the sidelines and tangents of a single poem would be impossible, as the poems themselves grow with discovered philosophies, and appeal to innumerable viewpoints and interpretations. Furthermore, because the word image can have a multiplicity of meanings and derivatives, depending on the school of thought the reader has absorbed, I will constrain the definition of image, within this paper, to the stoic â€Å"To describe; especially to describe as to call up a mental picture of† (Morris, 657). In â€Å"Study of Two Pears† (Stevens 180) we find 13 sentences within a 24 line poem, and each line composed of only 4 words, on average, per line. It would seems odd for such short sentences to be so descriptive. However, â€Å"A catalogue of vivid effects would pall pretty quickly, and Stevens’ sensuous particulars do not pall. He keeps them simple, often short, and sometimes achieves a remarkable sense of presence† (Cook 154). This presence builds throughout the poem. It begins with the scientific terms for the two pears in question, â€Å"Opusculum paedagogum† and states that they are pears and â€Å"resemble nothing. Transition from Static to Dynamic Images in Wallace Stevens’ poems :: Biography Biographies Essays Transition from Static to Dynamic Images in Wallace Stevens’ poems â€Å"Description restores vitality to the plain visual object† (Altieri, 250). Take for example when Horatio, after having seen the ghost the first act of Hamlet, notices the beginning of the new day: â€Å"But, look, the morn in russet mantle clad, walks o’er the dew of yon high eastward hill.† (Shakespeare, 347). He doesn’t say â€Å"Sun’s coming up!† and we do not read Shakespeare in hopes that he would. Instead we are given a description of the sun and it’s movement. This two part description is vital to the beginning of the entire play, and closes the scene succinctly. It provides first a visual image for the reader or listener to imagine, and then gives motion, in this case to indicate that the play has been set into motion by something outside the control of the characters. Transition from a static image to that of a dynamic one gives vitality to several of Wallace Stevens’ poems, furthering their motion and direc ting their impression. Before addressing any of Stevens’ poems, it must be made clear that this argument is narrowly focusing itself on the visual images within several of Stevens’ poems. To fully examine the sidelines and tangents of a single poem would be impossible, as the poems themselves grow with discovered philosophies, and appeal to innumerable viewpoints and interpretations. Furthermore, because the word image can have a multiplicity of meanings and derivatives, depending on the school of thought the reader has absorbed, I will constrain the definition of image, within this paper, to the stoic â€Å"To describe; especially to describe as to call up a mental picture of† (Morris, 657). In â€Å"Study of Two Pears† (Stevens 180) we find 13 sentences within a 24 line poem, and each line composed of only 4 words, on average, per line. It would seems odd for such short sentences to be so descriptive. However, â€Å"A catalogue of vivid effects would pall pretty quickly, and Stevens’ sensuous particulars do not pall. He keeps them simple, often short, and sometimes achieves a remarkable sense of presence† (Cook 154). This presence builds throughout the poem. It begins with the scientific terms for the two pears in question, â€Å"Opusculum paedagogum† and states that they are pears and â€Å"resemble nothing.

To Find Out Effectiveness Airtel Advertisements & Their Impact on the Viewers

TO FIND OUT EFFECTIVENESS AIRTEL ADVERTISEMENTS & THEIR IMPACT ON THE VIEWERS Table of Contents Introduction3 Airtel products9 Objective of Study14 Research Methodology15 Findings27 Recommendations28 Limitations of Study29 Bibliography31 Questionnaire32 INTRODUCTION (COMPANY OVERVIEW) Incorporated on July 7, 1995, bharti AIRTEL is a division of Bharti enterprises. The businesses of Bharti Airtel are structured into two main strategic groups †¢Mobility †¢Infotel The mobility business provides gsm mobile services in all 23 telecom circles in india. hile infotel business group provides telephone services and internet access over dsl in 15 circles. The company complements its mobile, broadband and telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai which connects the submarine cable connecting Chennai with Singapore. Bharti tele-ventures provides end to end data and enterprise services to c orporate customers by leveraging its nationwide fiber-optic backbone, last mile connectivity in fixed line and mobile circles. VSATs,ISP and international bandwidth access through the gateways and landing station. All of Bharti-ventures services are provided under airtel. in 2008; bharti Airtel attained its 90 million customer mark. The equity shares of Airtel are listed on the national stock exchange and Bombay stock exchange. Sunil Bharti mittal, the founder chairman of Bharti enterprises (who owns Airtel) is today the most celebrated face of the telecom sector in india. He symbolizes the adage that success comes to those who dream big and work assiduously to deliver it. Sunil Bharti mittal began his journey manufacturing spare parts for bicycles in late 1970s. his strong entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In the early years, bharti established itself as a supplier of basic telecom equipment. His true calling came in the mid 1990s when the government opened up the sector and allowed private players to provide telecom services. Bharti enterprises accepted every opportunity provided by this new policy to evolve into India’s largest telecommunications company and one of the India’s most respected brands. Airtel was launched in 1995 in delhi. As the Airtel network expanded to several parts of India; the brand came to symbolize the very essence of mobile services. Since then, Airtel has established itself across India in most of the states covering a population of over 600 million people. Airtel will soon cover the entire country through a process of acquisitions and green field projects. With a presence in over 2,000 towns, Airtel today has the largest network capacity in the country. In the last nine years Airtel has achieved many firsts and unique records: it was the first to launch nationwide roaming operations, it was the first to cross the one million and the five million customer marks. It was also the first to launch services overseas. There are other ‘firsts' credited to Airtel – many of them in the area of innovative products and services. Today, Airtel innovates in almost everything that it presents to the market. An excellent example is Easy Charge – India's first paperless electronic recharging facility for prepaid customers. As evidence of its fine record, Airtel has also been conferred with numerous awards. It won the prestigious Techies Award for ‘being the best cellular services provider' for four consecutive years between 1997 and 2000 – a record that is still unmatched. And in 2003, it received the Voice & Data Award for being ‘India's largest cellular service provider', amongst others. Bharti Airtel has enjoyed an excellent run ever since the telecom sector opened. It has managed to hold on to its leadership position in spite of the presence of other players with deep pockets – Ambani’s, Tata’s, Birla’s and Vodafone. Has coped well with regulatory changes. It continues to attract and delight customers. t has also started making its presence felt worldwide also. Recently AIRTEL has become the third largest telecom player in the world. Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. From the creation of ‘Airtel', one of India's finest brands, to becoming the largest m anufacturer and exporter of world class telecom terminals under its ‘Beetel' brand, Bharti has created a significant position for itself in the global telecommunications sector. PRODUCTS The Company is a part of Bharti Enterprises, and is India's leading provider of telecommunications services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU's) – mobile services, broadband & telephone services (B) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the B business group provides broadband & telephone services in 90 cities. The Enterprise services group has two sub-units – carriers (long distance services) and services to corporate. All these services are provided under the Airtel brand. Its include Voice Services Mobile Services Satellite Services Managed Data & Internet Services Managed e-Business Services Voice Services Bharti Airtel became the first private fixed-line service provider in India. It is now promoted under the Airtel brand. Recently, the Government opened the fixed-line industry to unlimited competition. Airtel has subsequently started providing fixed- line services in the four circles of Delhi, Haryana, Madhya Pradesh, Karnataka, Tamil Nadu & UP (West). Airtel Enterprise Services believes that these circles have high telecommunications potential, especially for carrying Voice & Data traffic. These circles were strategically selected so as to provide synergies with Airtel's long distance network and Airtel's extensive mobile network. Airtel Enterprise Services, India's premium telecommunication service, brings to you a whole new experience in telephony. From integrated telephone services for Enterprises and small business enterprises to user-friendly plans for Broadband Internet Services (DSL), we bring innovative, cost-effective, comprehensive and multi-product solutions to cater to all your telecom and data needs. Mobile Services Airtel's mobile footprint extends across the country in 21 telecom circles. It's service standards compare with the very best in the world. In fact, that’s how Bharti has managed to win the trust of millions of customers and makes it one of the top 5 operators in the world, in terms of service and subscriber base. The company has several Firsts to its credit: †¢The First to launch full roaming service on pre-paid in the country. †¢The First to launch 32K SIM cards. †¢The First in Asia to deploy the multi band feature in a wireless network for Efficient usage of spectrum. The First to deploy Voice Quality Enhancers to improve voice quality and Acoustics. †¢The First telecom company in the world to receive the ISO 9001:2000 Certification from British Standards Institute Satellite Services Airtel Enterprise Services provides you connectivity where ever you take your Business. Satellite Services bring you the benefits of access in remote Locations. Airtel Enter prise Services is a leading provider of broadband IP Satellite services and DAMA/PAMA services in India. Managed data & internet services Airtel enterprises services bring a comprehensive suite of data technologies. So Airtel is able to support all types of networks and ensure the customers can manage their network to the future seamlessly. These services include: leased lines, customized solutions, metro Ethernet. Managed e-business services Airtel enterprise services offer an internationally benchmarked, carrier class hosting, storage and business continuity services. A huge range of services help the customers run their business the way they want. All this is possible because of world class high tech data centers. PROMOTIONAL STRATEGY After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed a surge in cellular services. By 2005, there were a total of 12 players in the market with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM) (Refer Exhibit I). All the players except RIM offered services based on the Global System for Mobile (GSM) technology. RIM provided services based on Code Division Multiple Access (CDMA) technology as well as GSM. As competition in the telecom arena intensified, BHARTI AIRTEL took new initiatives to woo customers. Prominent among these were – celebrity endorsements, loyalty rewards, discount coupons, business solutions and talk time schemes. AIRTEL has used most number of celebrities for advertisements. The list includes-Sachin, Shahrukh, Rehmaan, Saif Ali Khan, Kareena Kapoor, Zaheer Khan Etc. The most important consumer segments in the cellular industry were the youth segment and the business class segment. The youth segment was the largest and fastest growing segment and was therefore targeted most heavily by cellular service provider. Bharti Tele-Ventures adopted celebrity endorsement as its chief promotional strategy. By 2004 it emerged the unprecedented leader commanding the largest market share in the cellular service market. Hutch implemented the celebrity endorsement strategy partially, relying primarily on its creative advertising for the promotion of its brand. BSNL, on the other hand, attracted the consumer through its low cost schemes. Being a state owned player, BSNL could cover rural areas, and this helped it increase its subscriber base. Reliance was another player that cashed on its innovative promotional strategies, which included celebrity endorsements and attractive talk time schemes. Idea relied heavily on its creative media advertising sans celebrities. OBJECTIVE OF THE STUDY The objective of the study is to find out the effectiveness of AIRTEL advertisements i. e. †¢What type of impact these advertisements have on the viewers? †¢Are the viewers getting the desired message? The secondary objective includes finding out following: What type of advertisements viewers now days like? †¢What type of changes AIRTEL needs to make in future? RESEARCH METODOLOGY The data was collected from primary as well as secondary sources. Primary data source: Around 80 people were randomly selected and their response to the questionnaire was taken as primary data. Secondary data source: the secondary data was col lected from following sources †¢AIRTEL website †¢Newspapers †¢Internet The total number of respondents was 80. Out of which 24 were female respondents and rests 56 were males. The respondents are categorized in three different groups. First group consists of person less than 20 years of age. These are mainly teenagers and are most likely to buy or use new mobile connections. The second group i. e. 20-35 years of age are already using one or the other connection. The last group was mainly of somewhat older people and consists of 30% of the total sample. The graph shows the % distribution of customers of different service providers . There are some more players in the market but for the shake of clarity, only these six were given consideration. Out of the major six players, Airtel is found to be having the largest market share with 32%. he main competitors to AIRTEL in terms of number of customers are BSNL and Vodafone. Popularity of ads of different brands among viewers The advertisements of Vodafone were found to be more popular among the respondents. Most of them talked about the ‘’hutch dog†. Similarly the tag line of IDEA ‘’an idea can change your life† is also very popular . AIRTEL ads are supposed to be more or less centered on emotional factors. 75% of the respondents said that they like the TV ads more than any other medium of advertisement. The main internet users now a days i. e. oungsters were found to have a liking towards the advertisements used on internet. The housewives and the people older than 3 years like to go through advertisements in newspapers and magazines etc, and also like the advertisements on radio or local FM stations. Major portion of the respondents categorized AIRTEL ads as emotional ads. In every advertisement, one or the other facet of the human relations is at the centre. The AIRTEL ads were also considered to be different from the competitors and innovative. Many respondents claimed that the fun part was always missing from the AIRTEL ads. Out of all celebrities endorsing AIRTEL, A. R. Rehmaan is most famous among the viewers. Almost every respondent linked the AIRTEL success with the famous TONE composed by Rehmaan. The girls mainly like the advertisements with Saif Ali khan and Shahrukh khan. One of the finding was that using too many celebrities in advertisements is not that much effective. AIRTEL advertisement with seven celebrities including Saif, Kareena, Zaheer khan, Gautam Gambhir is supposed by the viewers as wastage of money. 60% of the respondents believe that the Celebrity endorsements give a brand a ouch of glamour and the hope that a famous face will provide added appeal and name recognition in a crowded market. AIRTEL itself is already using a number of celebrities in its advertisements like shahrukh khan, Saif ali khan,kareena,Sachin,Madhvan etc. so in near future also AIRTEL should move on with celebrity endorsements as viewers give them value and have a liking towards them. Major portion of the viewer s got the message from the AIRTEL ads as it is a brand that offers services at cheaper price. The ads don’t give any hint about the service quality. So AIRTEL should give some consideration to this fact and try to emphasize on the better quality also through the advertisements. The claims made in AIRTEL ads are believable About 50% of the respondents had this belief that the claims made about the connectivity, voice clarity etc in the AIRTEL ads are true. The major portion of these 50% respondents was actually the AIRTEL users. 35% of people suppose these claims as just a part of advertisement and non existing in actual. 70% of the respondents said that they started using that sim card because of one or other type of scheme. The different types of schemes like-10 paisa call, night calling free etc help the customers make their mind to shift to that particular service provider. The advertisements in general have a very small impact on their decision. FINDINGS FROM THE STUDY The research carried out helped us to come to the following out comes: ? In terms of liking of ads, Vodafone is way ahead of AIRTEL. ?Viewers have a liking towards most of the celebrities used in AIRTEL ads. ? The viewers like the ads with some funny content but this is missing in most of the AIRTEL ads ? The majority of the customers starts or shifts to a service provider based upon word of mouth and different schemes. The advertisements play a very little part in their decision. ?The preferences of the viewers for the celebrities are always changing so we can’t rely on a single celebrity forever. ?Viewers like to see short and up to the mark ads but Most of the AIRTEL ads are too lengthy. RECOMMENDATIONS ?Along with using various celebrities for endorsements, AIRTEL should try to introduce advertisements with some sort of humor. ?The majority of perspective customers are teenagers, so AIRTEL ads should be more focused around them ? The people now days have started using more and more internet, so along with TV advertisements, AIRTEL should give more attention to online advertisements. ?People give very less attention to the print ads, so these ads should be mainly informative ads i. e. the ads giving information about new schemes and recharge coupons etc. LIMITATIONS The research was carried out taking care of each & every small points which can alter the results but still there were some limitations that must be acknowledged. †¢The respondents chosen were mainly from cities. So the results don’t include the responses of rural customers. †¢To find out the overall effectiveness of advertisements a lot of data regarding the price paid to the celebrities and cost of advertisement etc. was required, but as this type of data is classified so it was not available. CONCLUSION Mobile penetration is currently exploding in INDIA and Bharti Airtel has been riding the crest of the huge mobile industry wave that has been formed. Consequently great potential and huge market opportunities have now opened up the playing field in India’s telecom market and also made it much more competitive. In the present open market environment, there are currently over 10 major operators in India which are competing with each other to get the major share of this market. So at any point of time, AIRTEL can’t take things lightly. It needs to change its marketing and advertising strategies gradually. The advertisements used at present seem appropriate for AIRTEL but we can’t always rely on these advertisements and the celebrities. Bibliography www. airtelworld. com www. scribd. com www. wikipedia. org Search engine used www. oogle. com www. trai. gov. in QUESTIONNAIRE Dear Respondent, I am a student of Oriental Institute of Management, Vashi, Navi Mumbai and doing a research for a study for which I intend to pose a questionnaire to find out impact of the advertisements of some of the big players of Indian telecom sector. Your cooperation is deeply solicited to provide the relevant information. I assure that information will be kept confidential. Please tick at the place tha t matches your opinion. 1. You are †¢Male †¢Female 2. Specify your age †¢